Budget: ££££
Shopping for your wedding dress is one of the most exciting parts of planning your big day. However, it’s easy to get swept up in the magic of trying on gowns and lose sight of an important reality: your budget.
We’ve noticed that around 90% of brides either avoid mentioning their budget upfront or respond with, “I don’t really have anything set,” when asked. However, the truth is that every bride has a budget—even those who think they don’t. For instance, if I were to ask, “Would you be comfortable spending £10,000?” most brides would immediately clarify their limits.
This isn’t about being condescending or trying to catch you out. Rather, it highlights that, even if you haven’t consciously defined your budget, you probably already have a sense of what you’re comfortable spending. That’s why setting a clear budget before you start shopping is so important. Here’s why it matters:
Avoid dissapointment
Wedding dresses come in a wide range of prices, and it can be heart breaking to fall in love with a gown that’s far beyond what you can afford. By establishing a budget upfront, you can focus only on dresses that fit within your financial plan, ensuring that your shopping experience is filled with joy and possibility, not disappointment.
Saves time & stress
Setting a budget narrows down your options, making the shopping process smoother and more efficient. Bridal consultants can pull dresses that align with your budget, saving time and eliminating the stress of trying on gowns that aren’t realistic for you.
account for the full cost
The price tag on a wedding dress isn’t the final cost. Alterations, accessories, taxes, and cleaning can add up quickly. When you set your budget, be sure to factor in these additional expenses to avoid surprises later. Knowing the full picture will help you make a more informed decision.
align with your overall budget
Your wedding dress budget should align with your overall wedding budget. Overspending on your gown might mean cutting corners in other areas, such as decor, catering, or photography. Setting a clear budget ensures your wedding remains financially balanced and stress-free.
stay in control
Impulse decisions are easy to make when emotions are high, especially during such a significant purchase. Having a budget helps keep you grounded and prevents overspending. It’s easier to make decisions when you have clear financial boundaries.
TOP BUDGET TIPS
Set your full budget first
Discuss with your partner what your overall wedding budget is going to be. Then look at what percentage of this you’re comfortable allocating to each of your wedding “looks”. We say looks because it is our TOP TIP to set a spend limit on your entire outfit. Lets say you set yourself a bridal budget of £2500. Lets break that down for you as to what this should include:
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Wedding Dress £1500
Your wedding dress will typically sit at between 50-60% of your overall bridal budget. Don't forget this is typically split into 2 payments.
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Shoes £150
Your shoes although in most cases you wont be able to see them, are a huge part of your day! They should account for between 5-10% Please, Please, Please take comfort into account!!!
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Veil £200
If you are deciding not to have a veil you can take this out. However at Eva Joyce we have an amazing selection of unique veils designed in house with prices starting from £89 up to £290. Here we have allocated 8% of the budget.
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Jewellery £150
This does not include your wedding ring. This is to cover any earrings, necklaces or bracelets you think will complete your look. We suggest the same as shoes to sit between 5-10%.
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Hair Accessories: Tiara, Hair Vine or Hair Clips £75
We have only allocated 3% of the overall bridal budget here. However you can get some incredible hair accessories for less than £75. Some of our EJEdit selections are only £45.
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Alterations £250
Brides often underestimate on alterations. Please be aware this is just a guestimate from us but see our "Alterations Blog" for more information on why this is important. We suggest between 10-15% of your budget to be safe.
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Underwear £125
Like shoes something very important to consider. Now all our dresses have built in bust support but it is important to discuss with your stylist when purchasing your dress as to what they recommend.
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Perfume £50
Something often forgotten but having a new perfume for your wedding day is the most amazing way to bring back the memories of the day once it is all over!!
do your research
Look into the average cost of a wedding dress in your area and set realistic expectations. This is an important one for brides to really consider. There are some fantastic places where you can find discount wedding dresses from £100 and we are more than happy to give advice on this if that is the way you are leaning towards for your bridal journey. As always we will be honest and help in any way we can. Here are a few of the reasons why Eva Joyce Bridal sits in the £1000 – £3000 bracket with the majority of our gowns at around £1500. All our dresses are unique to us because they are designed by Owner and Founder Rebecca. Each gown has at least 5 customisable options so that each of our brides can create their own dream dress unique to them and their special day. Finally we have taken so much time and care into every detail of each dress not only are they stunning but they are comfortable and built to flatter ALL brides.
communicate
With your loved ones and your bridal stylist. If you have someone special who is helping towards the cost of your dress check in with them early so that you both have clear expectations. It is also important to let your stylist know (we ask in our online booking form) this means they can guide your properly through every stage of your appointment and provide any cost effective changes they can or need to.
Your wedding dress is a special part of your big day, but it’s just one piece of the puzzle. Setting a budget ensures that your dress-shopping experience is enjoyable, empowering, and stress-free. Remember, the perfect gown isn’t defined by its price tag but by how it makes you feel. Whether your budget is big or small, the most important thing is that you feel radiant and confident as you walk down the aisle.
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